Strengthen your sales strategy, align your marketing efforts, and support sustainable growth without the cost of a full-time executive hire.
Manufacturing Growth Comes With New Challenges
Your sales and marketing teams play a critical role in your company’s growth, but as manufacturing companies grow, those responsibilities often become harder to manage internally.
For many mid-market manufacturers, hiring a full-time sales executive simply is not practical. Fractional leadership provides experienced support without the long-term overhead of another executive salary.
I regularly work with companies that are facing challenges like:
- Sales efforts that lack structure or accountability
- Marketing activities that are disconnected from business goals
- Leadership teams carrying too much of the sales strategy themselves
- Difficulty scaling operations and supporting growth targets
- Inconsistent customer communication and follow-up
- Limited alignment between sales, marketing, and operations
Scale Business Operations
Align Sales and Marketing
Build Stronger Relationships
Experienced Sales Leadership Without the Full-Time Cost
Fractional sales and marketing leadership gives manufacturing companies access to executive-level experience, strategic guidance, and operational support in a flexible, cost-effective model.
Strengthen Sales Leadership And Accountability
Gain Accessible Entrepreneurial Vision for Your Company
Incorporate Strategic Sales Planning and Forecasting
Train and Coach Your Sales Team to Achieve More
Align Sales and Marketing for Improved Performance
Streamline sales processes and communication
Build Effective Marketing Funnels for Brand Awareness
Leverage Data to Build Winning Sales Strategies
Practical, People-First Leadership for Manufacturing Companies
Fill Gaps in Your Sales and Marketing Efforts
Gain an experienced outside perspective to identify opportunities, improve processes, and strengthen the way your teams work together.
Manufacturing Industry Experience That Matters
With more than two decades in manufacturing environments, I understand the realities of long sales cycles, technical buyers, operational challenges, and relationship-driven growth.
Build Trust Across Teams & Customers
Strong growth starts with strong relationships. I work closely with leadership teams, sales teams, and customers to improve communication, alignment, and long-term business development.
Meet Kevin Shutes
Fractional Sales & Marketing Leadership Built on Real Manufacturing Experience
Medical Device Manufacturing – Specialty Coatings – Aerospace & Defense – Precision Machining & Injection Molding – Industrial Manufacturing
When manufacturing companies bring in outside leadership, they need someone who understands the realities of their business and can work alongside their team in a practical, collaborative way.
I started my career on the shop floor and built my experience across production, sales, marketing, and executive leadership roles within manufacturing organizations.
Today, I primarily help mid-market manufacturing companies strengthen their commercial operations, align their sales and marketing efforts, and create practical strategies for sustainable growth. I also work with select technical and growth-focused B2B companies outside of manufacturing when there is a strong operational and strategic fit.
Encouraging growth, solving problems, and bringing people together has always been the part of the work I enjoy most.
Kevin Shutes
Fractional VP Sales & Marketing
I’ll join your executive team and offer flexible, cost-effective sales and marketing expertise to help you refresh your strategies and drive revenue.
Why Fractional Leadership Works
Many manufacturing companies reach a point where they need stronger sales leadership, but are not yet at the size where a full-time executive hire makes financial sense.
In many cases:
- The founder or CEO is still leading sales efforts
- Sales managers are handling day-to-day activity without strategic support
- Marketing is underdeveloped or disconnected from revenue goals
- Teams are working hard but lack structure and direction
Fractional leadership helps bridge that gap by bringing executive-level experience into the business at the level your company actually needs.
How Fractional VP Sales Works for You
Let’s work together to unlock a fresh competitive edge for your business.
1. Get in Touch
Reach out to me online for an initial consultation, and we’ll chat about what your business needs, what I can do to help as a fractional leader to your sales team, and whether we’re a right fit for each other.
2. Get a Plan
Moving forward, we’ll dive deep into your sales and marketing efforts, find out what’s working and what isn’t, and locate where we can seize new opportunities to build your unique business culture and drive revenue.
3. Get Results
As a fractional leader, I’ll bring a fresh perspective to your executive team from the top down and the bottom up to solve project issues and execute winning business strategies.
Ready to Strengthen Your Sales Strategy?
If your manufacturing company needs experienced sales and marketing leadership without the cost of a full-time executive hire, let’s start a conversation.
I’ll follow up within one business day to schedule an introductory call and learn more about your business goals.